تنظم المعرض شركة Infinity phoenix وهي شركة متخصصه في تنظيم المعارض والمؤتمرات بالخارج بمشاركة نائب وزير الإسكان المصري المسئول عن فرص الاستثمار بمصر.
تستوعب القاعة 17 جناحاً تمتد على مساحات متنوعة.
كما يضم الفندق جراج ضخم للسيارات يستوعب أكبر عدد ممكن من زوار المعرض.
تم تحديد المساحات لكل عارض على مقاسات محددة تستوعب الديكور الخاص بكل عارض، وذلك بهدف مراعاة الشكل الجمالي العام للمعرض ولكي يحظى كل عارض بالمساحة الكافية له.
تستهدف الشركة أن يتخطى حجم مبيعات المعرض 500 مليون جنيه.
درست الشركة مدينة الدمام وبعد الدراسة أكدت أنها من المدن التي تتميز بمستوي حياة مرتفع، لذلك اختارتها المدينة التي سيُقام فيها المعرض.
البنك العربي هو الراعي الرسمي لمعرض The Icon Show ويقدم البنك مجموعة من الخدمات المصروفية لتلبية احتياجات العملاء.
حيث يقع تحديداً في فندق شيراتون الذي يمتازبموقعه الاستراتيجي في منتصف مدينة الدمام، برعاية وزارة الإسكان والمرافق والمجتمعات العمرانية بجمهورية مصر العربية.
يقام المعرض في الفترة من 16 فبراير إلي 19 فبراير ويستمر لمدة 4 أيام.
أهم الشركات المشاركة في المعرض:
يضم المعرض مجموعة من أفضل وأكبر المطوريين العقاريين في مصر من خلال عرضهم لمشروعات جاهزة للتسليم ومشروعات تحت الإنشاء ومن أهم هذه الشركات:
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